In honor of Valentine’s Day, I went in search of something from Mundelein College.* I found this ad in the Skyscraper, the College’s weekly student-produced newspaper.
Newspaper ads are a fascinating window in time and this one from January 26, 1968, is no exception. Note the name of the company, Psychedelic Photo Company. The word psychedelic came into being in 1956 from the Greek psyche- “mind” + deloun- “make visible” from delos “visible, clear,” + dyeu- “to shine.” Popular use began in 1965 referencing anything producing effects similar to using a psychedelic drug or enhancing the effects of said drug.
Over the years, I’ve heard the term psychedelic innumerable times, however, this may be the first time as the name of a business. I Googled the company out of curiosity to see if it still existed and alas, no.
Notice the details of the ad. What a bargain price for a black and white or color poster. (How I wish current shipping prices cost 25 cents.) If you hurried after January 26th, when the ad came out in the Skyscraper, you could get a poster in two weeks, in time to give to your Valentine!
*Mundelein College, founded and operated by the Sisters of Charity of the Blessed Virgin Mary (BVM), provided education to women from 1930 until 1991, when it affiliated with Loyola University Chicago. The Women and Leadership Archives (WLA) at Loyola holds the records of Mundelein College.
Nancy Freeman became Director of the WLA in spring, 2013. Prior to that, Nancy was an archivist and records manager at a wildlife research facility for the USDA in Colorado. Nancy has worked in the archival field since 1999. When not at the WLA, Nancy enjoys spending time with her family and knitting.
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